Our mission
At Solar, we understand our customers’ needs and provide integrated workflow solutions.
Our business
The primary line of business is wholesaling and distribution of electrical, WHS and ventilation components.
The primary customer groups are certified electricians and HWS & ventilation fitters, companies that employ certified electricians and industrial OEM companies.
The primary geographical market for the group's activities is the northern part of Europe.
Our stakeholders
- Customers
- Employees
- Shareholders
- Suppliers
- Society
Our Company programme
We have created New Solar 2010 in order to focus on those attitudes and actions that will make the organisation able to reach the strategic objectives set towards 2010.

Growth
- Adding value to customers
- Stronger profile
- Increased market presence
Efficiency
- Sharing best practices
- Lean management
- Profit management
People
- Solar leaders make talent grow
- Leading edge by competences
- Unleash entrepreneurship